Business Process Outsourcing - Brazil

Brazil

Revenue in the Business Process Outsourcing market is projected to reach US$6.55bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 5.42%, resulting in a market volume of US$8.09bn by 2028.
The average Spend per Employee in the Business Process Outsourcing market is projected to reach US$59.46 in 2024.
In global comparison, most revenue will be generated in the United States (US$134.30bn in 2024).

Key regions: United Kingdom, United States, Brazil, Japan, Netherlands

Market

Region

Region comparison

Currency

Analyst Opinion

Brazil, the largest country in South America, has been experiencing significant growth in the Business Process Outsourcing (BPO) market. In recent years, the country has become an attractive destination for companies looking to outsource their business processes.

Customer preferences: One of the main reasons for the growth in the BPO market in Brazil is due to the country's large and skilled workforce. Brazilian professionals are known for their proficiency in languages, including English, Spanish, and Portuguese. Additionally, Brazilian employees are known for their strong work ethic, making them a popular choice for companies looking to outsource their operations.

Trends in the market: The BPO market in Brazil has been witnessing a shift towards more complex and value-added services. Many companies are now looking to outsource their knowledge-intensive processes such as research and development, analytics, and customer service. This trend is driven by the need for companies to reduce costs while maintaining high-quality services. Additionally, the rise of digital technologies has led to an increase in demand for services such as social media management, digital marketing, and e-commerce support.

Local special circumstances: One of the unique features of the BPO market in Brazil is the presence of a large number of small and medium-sized enterprises (SMEs). These companies offer specialized services such as legal process outsourcing, accounting, and human resources management. The presence of these SMEs has created a competitive environment that has helped to drive innovation and improve the quality of services offered.

Underlying macroeconomic factors: The BPO market in Brazil has been supported by several macroeconomic factors. The Brazilian government has been actively promoting the country as an attractive destination for foreign investment. Additionally, the country's stable political environment and favorable business climate have helped to attract foreign companies to set up operations in Brazil. Finally, the country's large and growing middle class has created a significant domestic market for BPO services, further fueling the growth of the industry.In conclusion, the BPO market in Brazil has been experiencing significant growth in recent years, driven by the country's large and skilled workforce, the shift towards more complex and value-added services, the presence of a competitive SME sector, and favorable macroeconomic factors. As the industry continues to evolve, it is expected that Brazil will remain a key player in the global BPO market.

Methodology

Data coverage:

The data encompasses B2G, B2B, and B2C enterprises. Figures are based on enterprises' technology spending on products, consulting, and outsourcing services.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players in the industry, Statista's primary research and surveys, and IT associations. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, internet users, and telecommunication. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing method is used based on the market data characteristics. The main drivers are the GDP and its sector composition, internet penetration, the level of digitization, and the attitude toward IT security.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.