Software as a Service - Southern Africa

Southern Africa

Revenue in the Software as a Service market is projected to reach US$1.26bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 18.30%, resulting in a market volume of US$2.92bn by 2029.
The average spend per employee in the Software as a Service market is projected to reach US$43.49 in 2024.
In global comparison, most revenue will be generated in the United States (US$190.10bn in 2024).

Key regions: Japan, United Kingdom, United States, Italy, Germany

Market

Region

Region comparison

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Analyst Opinion

The Software as a Service market in Southern Africa is experiencing steady growth and development due to several key factors. Customer preferences in the region are shifting towards cloud-based solutions, including Software as a Service (SaaS), as businesses recognize the benefits of scalability, flexibility, and cost-effectiveness. With SaaS, companies can access software applications and services on-demand, eliminating the need for expensive hardware and infrastructure investments. This customer preference for cloud-based solutions is not unique to Southern Africa, but is a global trend driven by the increasing digitization of businesses and the need for remote collaboration and access to data. Trends in the market indicate a growing adoption of SaaS solutions across various industries in Southern Africa. Businesses are increasingly relying on SaaS for critical functions such as customer relationship management (CRM), human resources management, and enterprise resource planning (ERP). This trend is driven by the need for streamlined processes, improved efficiency, and enhanced data security. Additionally, the SaaS market in Southern Africa is witnessing an increase in the availability of industry-specific solutions, catering to the unique needs of sectors such as healthcare, finance, and manufacturing. Local special circumstances in Southern Africa also contribute to the development of the SaaS market. The region has a growing entrepreneurial ecosystem, with startups and small businesses playing a significant role in driving innovation and economic growth. These businesses often have limited resources and budgets, making SaaS an attractive option due to its affordability and scalability. Furthermore, Southern Africa has a large population of mobile device users, and the adoption of SaaS is facilitated by the increasing availability of mobile-friendly applications and services. Underlying macroeconomic factors further support the growth of the SaaS market in Southern Africa. The region has witnessed significant improvements in internet connectivity and infrastructure, enabling businesses to access cloud-based services with ease. Additionally, the increasing digital literacy and tech-savviness of the population contribute to the demand for SaaS solutions. The region's favorable regulatory environment and government initiatives to promote digital transformation also create a conducive environment for the growth of the SaaS market. In conclusion, the Software as a Service market in Southern Africa is thriving due to customer preferences for cloud-based solutions, growing adoption across industries, local special circumstances such as a vibrant entrepreneurial ecosystem and a large mobile device user base, as well as underlying macroeconomic factors such as improved connectivity and government support. These factors collectively contribute to the development and expansion of the SaaS market in the region.

Methodology

Data coverage:

The data encompasses B2B and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP and level of telecommunications infrastructure.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.