Software - Austria

Austria

Revenue in the Software market is projected to reach US$2.52bn in 2024.
Enterprise Software dominates the market with a projected market volume of US$1.05bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 3.84%, resulting in a market volume of US$2.93bn by 2028.
In global comparison, most revenue will be generated in the United States (US$353.50bn in 2024).

Key regions: United States, Canada, Germany, China, Japan

Definition:

In general, software is defined as a set of instructions written as programming code to execute specific tasks on a computing device. The Software market covers a wide range of software products and solutions that are publicly sold by various companies. Most software solutions in this market are designed for professional use, but some can also be suitable for personal use. They can also range from basic productivity tools such as word processors and spreadsheets to complex software solutions such as project management tools, graphic design software, and enterprise resource planning software.

Products in the Software market can be obtained in two ways: as on-premises software that is sold via a transactional license or a subscription and as cloud-based software (software as a service/ SaaS) that is most frequently sold as a subscription.

Structure:

The market contains four markets that are based on the functionality of the software:

Productivity Software refers to application software that supports activities such as producing documents, spreadsheets, drawings, and presentations. This market includes Administrative Software, Collaboration Software, Office Software, Creative Software, and Construction and Design Software.
Enterprise Software refers to all software that supports essential large-scale business activities such as enterprise resource management, customer management, and supply chain activities. This market includes Enterprise Resource Planning Software, Customer Relationship Management Software, Business Intelligence Software, Supply Chain Management Software, Content Management Software, and Other Enterprise Software.
Application Development Software refers to software and tools that help the overall application development process.
System Infrastructure Software refers to software that provides the base framework for operating and managing organizational processes and services on hardware devices.

Additional Information:

The Software market comprises revenue and revenue change as the key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players in this market include Microsoft, Adobe, SAP, Oracle, and Salesforce.

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Market

Region

Region comparison

Currency

Analyst Opinion

Austria, a country located in the heart of Europe, is known for its stunning landscapes and rich cultural heritage. However, the country is also home to a thriving software market that has been growing steadily over the years.

Customer preferences: Austrian customers have shown a strong preference for software products that are user-friendly and easy to navigate. They also value software that is reliable and secure, especially when it comes to business applications. In addition, there is a growing demand for software products that are compatible with mobile devices, as more and more people are using smartphones and tablets to access information and perform tasks.

Trends in the market: One of the key trends in the Austrian software market is the rise of cloud-based solutions. Many businesses are moving away from traditional on-premise software and are instead opting for cloud-based solutions that offer greater flexibility and scalability. Another trend is the increasing use of artificial intelligence and machine learning in software products, particularly in the areas of data analytics and automation. Finally, there is a growing emphasis on software products that are designed to enhance collaboration and communication, as more and more people are working remotely.

Local special circumstances: Austria is a small country with a relatively small market, which means that local software companies often have to compete with larger international firms. However, this has also created opportunities for niche software providers who can offer specialized products and services. In addition, the country has a highly skilled workforce, particularly in the areas of engineering and technology, which has helped to fuel innovation in the software industry.

Underlying macroeconomic factors: Austria has a stable and prosperous economy, which has helped to create a favorable environment for the software industry. In addition, the country has a strong tradition of innovation and entrepreneurship, which has helped to foster the growth of the software sector. Finally, the government has been supportive of the industry, offering incentives and funding for research and development, which has helped to drive innovation and growth.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises, except for the Enterprise Software segment, in which consumer (B2C) spending is not considered. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

Market sizes are determined through a top-down approach with a bottom-up validation, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and reports from our primary research. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, level of digitization, GDP sector composition, and observed level of software piracy. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.