eCommerce Software - Finland

  • Finland
  • Revenue in the eCommerce Software market is projected to reach US$38.17m in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 2.52%, resulting in a market volume of US$42.17m by 2028.
  • The average Spend per Employee in the eCommerce Software market is projected to reach US$13.91 in 2024.
  • In global comparison, most revenue will be generated in the United States (US$4,127.00m in 2024).

Key regions: United States, Japan, Germany, Australia, France

Region comparison

Analyst Opinion

The eCommerce Software market in Finland has been experiencing significant growth in recent years, driven by various factors such as increased internet penetration, rising consumer preference for online shopping, and the growing number of small and medium-sized enterprises (SMEs) adopting eCommerce solutions.

Customer preferences:
Finnish consumers are increasingly turning to online shopping due to the convenience and variety of products available. With the rise of mobile devices, consumers can now shop online from anywhere at any time, making eCommerce a popular choice. Additionally, the COVID-19 pandemic has accelerated the shift towards eCommerce as consumers avoid physical stores and opt for online shopping.

Trends in the market:
One of the key trends in the Finnish eCommerce Software market is the adoption of cloud-based solutions. Cloud-based eCommerce software provides businesses with flexibility, scalability, and cost-effectiveness, making it an attractive option for SMEs. Another trend is the integration of artificial intelligence (AI) and machine learning (ML) in eCommerce software. AI and ML can help businesses personalize their offerings, improve customer experience, and optimize their operations.

Local special circumstances:
The Finnish eCommerce Software market is unique in that it is dominated by a few large players, with smaller companies struggling to gain market share. This is partly due to the high level of expertise required to develop and maintain eCommerce software, which favors larger companies with more resources. Additionally, Finnish consumers tend to prefer local brands, which can make it challenging for foreign companies to enter the market.

Underlying macroeconomic factors:
Finland has a highly developed economy with a strong focus on technology and innovation. This has created a favorable environment for eCommerce software companies, with many businesses looking to adopt digital solutions to improve their operations. Additionally, the Finnish government has been supportive of the technology sector, providing funding and incentives to encourage growth and innovation.


Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.


We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.


  • Revenue
  • Key Players
  • Analyst Opinion
  • Global Comparison
  • Methodology
  • Key Market Indicators
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