Market Insights Technology Software Enterprise Software

Other Enterprise Software - Thailand

Thailand

Revenue in the Other Enterprise Software market is projected to reach US$107.60m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 5.95%, resulting in a market volume of US$135.60m by 2028.
The average Spend per Employee in the Other Enterprise Software market is projected to reach US$2.76 in 2024.
In global comparison, most revenue will be generated in the United States (US$34,310.00m in 2024).

Key regions: United States, Netherlands, Australia, South Korea, Germany

Market

Region

Region comparison

Currency

Analyst Opinion

The Other Enterprise Software market in Thailand has been experiencing significant growth in recent years.

Customer preferences: Thai businesses have been increasingly adopting cloud-based enterprise software solutions due to their scalability, flexibility, and cost-effectiveness. Additionally, there has been a growing demand for software that can integrate with other business applications and provide real-time data analytics.

Trends in the market: One of the major trends in the Other Enterprise Software market in Thailand is the adoption of software solutions that cater to specific industries such as healthcare, manufacturing, and retail. This trend is driven by the need for industry-specific features and functionality. Another trend is the emergence of mobile-first enterprise software solutions that are designed to be used on smartphones and tablets. This trend is driven by the increasing use of mobile devices in the workplace.

Local special circumstances: The Thai government has been actively promoting the adoption of digital technologies to drive economic growth. This has led to the development of a vibrant startup ecosystem and the emergence of several local software companies. Additionally, the government has been investing in digital infrastructure such as high-speed internet and data centers to support the growth of the digital economy.

Underlying macroeconomic factors: Thailand has a rapidly growing economy and a large and expanding middle class. This has led to an increasing demand for enterprise software solutions that can help businesses improve efficiency and productivity. Additionally, Thailand has a highly skilled workforce that is well-suited to the development and implementation of enterprise software solutions. Finally, Thailand is strategically located in the heart of Southeast Asia, making it an attractive location for businesses looking to expand into the region.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.

Forecasts:

We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.