Enterprise Software - Thailand

Thailand

Revenue in the Enterprise Software market is projected to reach US$446.50m in 2024.
Customer Relationship Management Software dominates the market with a projected market volume of US$130.00m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 8.12%, resulting in a market volume of US$610.20m by 2028.
The average Spend per Employee in the Enterprise Software market is projected to reach US$11.45 in 2024.
In global comparison, most revenue will be generated in the United States (US$147.60bn in 2024).

Key regions: Germany, United States, Canada, Netherlands, France

Definition:

The Enterprise Software market covers software applications designed to support essential business activities by large organizations such as enterprise resource planning, customer relationship management, business intelligence, and supply chain management.

Products in the Enterprise Software market can be obtained in two ways: as on-premises software that is sold via a transactional license or a subscription and as cloud-based software (software as a service/ SaaS) that is most frequently sold as a subscription.

Structure:

The Enterprise Software market contains eight markets that are based on the functionality of the software:

Business Intelligence Software refers to software applications that support organizations to analyze, visualize, and report data.
Content Management Software refers to a wide range of software applications that support organizations to manage their digital content such as documents, images, and videos.
Customer Relationship Management Software refers to software applications that support organizations to manage their interactions with customers, clients, and prospects.
eCommerce Software refers to a wide range of software applications that support organizations to manage their online sales channels.
Enterprise Performance Management Software refers to software solutions that help organizations to manage and improve their performance across various areas, such as finance, operations, and strategy.
Enterprise Resource Planning Software refers to software applications that support organizations to manage, integrate and optimize important business activities related to resources such as people, finance, capital, materials, and orders.
Supply Chain Management Software refers to software applications that support organizations to manage their supply chain activities such as inventory optimization, supplier and vendor management, and logistic operations.
Other Enterprise Software refers to aggregated revenues for the types of enterprise software that are not specifically mentioned in the other Enterprise Software markets, such as Project Management Software, Product Life Cycle Management Software, and Production and Operation Software.

Additional Information:

The Enterprise Software market comprises revenue and revenue growth as the key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players in this market include SAP, Salesforce, Adobe, and Oracle.

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Currency

Analyst Opinion

Thailand has been experiencing a steady growth in its Enterprise Software market in recent years.

Customer preferences: Thai businesses are increasingly adopting Enterprise Software solutions to optimize their operations and improve efficiency. Cloud-based solutions are becoming popular due to their flexibility and cost-effectiveness. Additionally, Thai companies are looking for software solutions that can be customized to meet their specific business needs.

Trends in the market: The Enterprise Software market in Thailand is witnessing a rise in demand for Customer Relationship Management (CRM) software. This is due to the growing importance of customer engagement and retention in the highly competitive business landscape. Furthermore, the adoption of Artificial Intelligence (AI) and Machine Learning (ML) technologies is gaining traction in the market, as companies look to automate their workflows and improve decision-making processes.

Local special circumstances: The Thai government's "Thailand 4.0" initiative, which aims to transform the country into a value-based economy, is driving the adoption of Enterprise Software solutions. The initiative focuses on leveraging technology and innovation to develop key industries such as agriculture, healthcare, and manufacturing. Additionally, the growing trend of remote work due to the COVID-19 pandemic has led to an increased demand for cloud-based software solutions.

Underlying macroeconomic factors: Thailand's robust economic growth and stable political environment are contributing to the growth of the Enterprise Software market. The country's GDP has been steadily increasing over the past few years, and the government's efforts to attract foreign investment are further boosting the economy. Moreover, Thailand's strategic location in Southeast Asia makes it an attractive destination for businesses looking to expand their operations in the region.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.

Forecasts:

We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.