Software - Italy

  • Italy
  • Revenue in the Software market is projected to reach US$7.77bn in 2024.
  • Enterprise Software dominates the market with a projected market volume of US$3.23bn in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 3.10%, resulting in a market volume of US$8.78bn by 2028.
  • In global comparison, most revenue will be generated in the United States (US$353.50bn in 2024).

Key regions: United States, Canada, Germany, China, Japan

Region comparison

Analyst Opinion

The Italian Software market has been developing at a steady pace in recent years, with a number of trends and factors contributing to its growth.

Customer preferences:
Italian customers are increasingly demanding software solutions that are user-friendly, customizable, and compatible with multiple devices. They also value software that is secure, reliable, and provides good customer support. Cloud-based software solutions are becoming more popular, as they offer greater flexibility and scalability, and can be accessed from anywhere with an internet connection.

Trends in the market:
One trend that is driving growth in the Italian Software market is the increasing adoption of artificial intelligence (AI) and machine learning (ML) technologies. These technologies are being used to develop more advanced and sophisticated software solutions, such as chatbots, virtual assistants, and predictive analytics tools. Another trend is the growing importance of data privacy and cybersecurity, with Italian companies investing in software solutions that can protect their sensitive data from cyber threats.

Local special circumstances:
The Italian Software market is characterized by a high degree of fragmentation, with many small and medium-sized enterprises (SMEs) operating in the sector. This has led to intense competition, with companies competing on price, quality, and innovation. The Italian government has also been promoting the development of the Software market through initiatives such as the Industry 4.0 plan, which aims to stimulate innovation and competitiveness in the sector.

Underlying macroeconomic factors:
The Italian Software market is influenced by a number of macroeconomic factors, including the overall economic growth of the country, the level of investment in research and development, and the availability of skilled labor. The Italian economy has been growing at a slow but steady pace in recent years, which has helped to support the growth of the Software market. The government has also been investing in research and development, particularly in the areas of AI and ML, which has helped to drive innovation in the sector. However, the availability of skilled labor remains a challenge, with many Italian companies struggling to find qualified software developers and engineers.


Data coverage:

The data encompasses B2B, B2G, and B2C enterprises, except for the Enterprise Software segment, in which consumer (B2C) spending is not considered. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

Market sizes are determined through a top-down approach with a bottom-up validation, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and reports from our primary research. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, level of digitization, GDP sector composition, and observed level of software piracy. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.


  • Revenue
  • Key Players
  • Analyst Opinion
  • Global Comparison
  • Methodology
  • Key Market Indicators
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