Software - Jordan

Jordan

Revenue in the Software market is projected to reach US$221.90m in 2024.
Enterprise Software dominates the market with a projected market volume of US$92.68m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 6.23%, resulting in a market volume of US$282.60m by 2028.
In global comparison, most revenue will be generated in the United States (US$353.50bn in 2024).

Key regions: United States, Canada, Germany, China, Japan

Definition:

In general, software is defined as a set of instructions written as programming code to execute specific tasks on a computing device. The Software market covers a wide range of software products and solutions that are publicly sold by various companies. Most software solutions in this market are designed for professional use, but some can also be suitable for personal use. They can also range from basic productivity tools such as word processors and spreadsheets to complex software solutions such as project management tools, graphic design software, and enterprise resource planning software.

Products in the Software market can be obtained in two ways: as on-premises software that is sold via a transactional license or a subscription and as cloud-based software (software as a service/ SaaS) that is most frequently sold as a subscription.

Structure:

The market contains four markets that are based on the functionality of the software:

Productivity Software refers to application software that supports activities such as producing documents, spreadsheets, drawings, and presentations. This market includes Administrative Software, Collaboration Software, Office Software, Creative Software, and Construction and Design Software.
Enterprise Software refers to all software that supports essential large-scale business activities such as enterprise resource management, customer management, and supply chain activities. This market includes Enterprise Resource Planning Software, Customer Relationship Management Software, Business Intelligence Software, Supply Chain Management Software, Content Management Software, and Other Enterprise Software.
Application Development Software refers to software and tools that help the overall application development process.
System Infrastructure Software refers to software that provides the base framework for operating and managing organizational processes and services on hardware devices.

Additional Information:

The Software market comprises revenue and revenue change as the key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players in this market include Microsoft, Adobe, SAP, Oracle, and Salesforce.

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Market

Region

Region comparison

Currency

Analyst Opinion

Jordan, a country in the Middle East, has been experiencing a steady growth in its software market in recent years.

Customer preferences: Jordan's software market is driven by the increasing demand for software products and services by both individuals and businesses. The country has a young and tech-savvy population who are keen on adopting new technologies. Jordanians are also known to be early adopters of new software products, especially in the areas of e-commerce, social media, and mobile applications.

Trends in the market: The software market in Jordan is witnessing a shift towards cloud-based solutions. More and more businesses are adopting cloud-based software services to reduce their IT costs and increase their efficiency. The rise of the gig economy has also led to an increase in demand for software products that enable remote work and collaboration.Another trend in the Jordanian software market is the growth of the gaming industry. Jordan has a thriving gaming community, and the country has produced several successful game studios in recent years. This growth has been fueled by the availability of skilled talent and government support for the industry.

Local special circumstances: Jordan's strategic location in the Middle East has made it an attractive destination for foreign investors looking to tap into the region's growing technology market. The Jordanian government has also been actively promoting the country as a hub for technology startups, providing incentives and support to entrepreneurs.

Underlying macroeconomic factors: Jordan has a stable political environment, which has helped to attract foreign investment and promote economic growth. The country's economy is also diversified, with a strong focus on services, including the technology sector. Additionally, Jordan has a well-educated workforce, with a high percentage of the population having completed tertiary education. This has helped to create a pool of skilled talent that is attractive to both local and foreign businesses.In conclusion, the software market in Jordan is experiencing steady growth, driven by the increasing demand for software products and services by both individuals and businesses. The shift towards cloud-based solutions, the growth of the gaming industry, and the government's support for technology startups are some of the trends shaping the market. Jordan's stable political environment, diversified economy, and well-educated workforce are underlying macroeconomic factors that have contributed to the growth of the software market in the country.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises, except for the Enterprise Software segment, in which consumer (B2C) spending is not considered. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

Market sizes are determined through a top-down approach with a bottom-up validation, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and reports from our primary research. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, level of digitization, GDP sector composition, and observed level of software piracy. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.