Productivity Software - Australia & Oceania

Australia & Oceania

Revenue in the Productivity Software market is projected to reach US$1.62bn in 2024.
Office Software dominates the market with a projected market volume of US$0.60bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 1.80%, resulting in a market volume of US$1.74bn by 2028.
In global comparison, most revenue will be generated in the United States (US$40,000.00m in 2024).

Key regions: South Korea, Netherlands, United States, Canada, United Kingdom

Definition:

The Productivity Software market covers software applications that are designed to support individuals and organizations in increasing their efficiency and effectiveness in carrying out their tasks. This market includes applications ranging from common office software to complex creative software applications that are used for both personal and business purposes.

Products in the Productivity Software market can be obtained in two ways: as on-premises software that is sold via a transactional license or a subscription and as cloud-based software (software as a service/ SaaS) that is most frequently sold as a subscription.

Structure:

The Productivity Software market contains five markets that are based on the functionality of the software:

Administrative Software refers to software applications that are used to manage various administrative tasks and processes within an organization.
Collaboration Software refers to software applications that are used to facilitate communication and collaboration among teams and individuals within an organization.
Office Software refers to software applications that are used for productivity and work-related tasks in an office environment.
Creative Software refers to software applications designed to support tasks such as graphic design, video editing, 3D modeling, music composition, and photo editing.
Construction and Design Software refers to software applications in the areas such as Computer-Aided Design (CAD), Manufacturing (CAM), and Product Lifecycle Management (PLM).

Additional Information:

The Productivity Software market comprises revenue and revenue growth as the key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players in this market include Microsoft, Zoom, Adobe, SAP, and Dassault Systems.

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Market

Region

Region comparison

Currency

Analyst Opinion

The Productivity Software market in Australia & Oceania has seen a steady increase in demand in recent years.

Customer preferences: Customers in this region have shown a preference for productivity software that is user-friendly, has a wide range of features, and is affordable. They also value software that is compatible with multiple devices and platforms, allowing for seamless integration into their existing workflows.

Trends in the market: One trend in the Australian market is the increasing adoption of cloud-based productivity software, which allows for greater flexibility and accessibility. Another trend is the rise of mobile productivity apps, which cater to the growing number of users who work on-the-go. In New Zealand, there is a growing demand for software that can help businesses streamline their operations and improve efficiency.

Local special circumstances: Australia & Oceania is a diverse region, with varying levels of technological infrastructure and adoption. While countries like Australia and New Zealand have highly developed technology sectors, other countries in the region are still catching up. This can affect the availability and affordability of productivity software in certain areas.

Underlying macroeconomic factors: The growth of the Productivity Software market in Australia & Oceania can be attributed to several macroeconomic factors, including the increasing digitization of businesses and the rise of remote work. As more companies move their operations online, the need for productivity software that can help manage workflows and collaboration becomes more pressing. Additionally, the COVID-19 pandemic has accelerated the shift towards remote work, further driving demand for productivity software.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.

Forecasts:

We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.