Enterprise Software - Australia & Oceania

Australia & Oceania

Revenue in the Enterprise Software market is projected to reach US$5.96bn in 2024.
Customer Relationship Management Software dominates the market with a projected market volume of US$1.80bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 5.88%, resulting in a market volume of US$7.49bn by 2028.
The average Spend per Employee in the Enterprise Software market is projected to reach US$297.00 in 2024.
In global comparison, most revenue will be generated in the United States (US$147.60bn in 2024).

Key regions: Germany, United States, Canada, Netherlands, France

Definition:

The Enterprise Software market covers software applications designed to support essential business activities by large organizations such as enterprise resource planning, customer relationship management, business intelligence, and supply chain management.

Products in the Enterprise Software market can be obtained in two ways: as on-premises software that is sold via a transactional license or a subscription and as cloud-based software (software as a service/ SaaS) that is most frequently sold as a subscription.

Structure:

The Enterprise Software market contains eight markets that are based on the functionality of the software:

Business Intelligence Software refers to software applications that support organizations to analyze, visualize, and report data.
Content Management Software refers to a wide range of software applications that support organizations to manage their digital content such as documents, images, and videos.
Customer Relationship Management Software refers to software applications that support organizations to manage their interactions with customers, clients, and prospects.
eCommerce Software refers to a wide range of software applications that support organizations to manage their online sales channels.
Enterprise Performance Management Software refers to software solutions that help organizations to manage and improve their performance across various areas, such as finance, operations, and strategy.
Enterprise Resource Planning Software refers to software applications that support organizations to manage, integrate and optimize important business activities related to resources such as people, finance, capital, materials, and orders.
Supply Chain Management Software refers to software applications that support organizations to manage their supply chain activities such as inventory optimization, supplier and vendor management, and logistic operations.
Other Enterprise Software refers to aggregated revenues for the types of enterprise software that are not specifically mentioned in the other Enterprise Software markets, such as Project Management Software, Product Life Cycle Management Software, and Production and Operation Software.

Additional Information:

The Enterprise Software market comprises revenue and revenue growth as the key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players in this market include SAP, Salesforce, Adobe, and Oracle.

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Analyst Opinion

The Enterprise Software market in Australia & Oceania has been experiencing steady growth in recent years.

Customer preferences: Customers in Australia & Oceania are increasingly looking for enterprise software solutions that are tailored to their specific needs. They want software that is easy to use, customizable, and can integrate with other systems. Additionally, customers are prioritizing software that offers cloud-based solutions, as this allows for greater flexibility and scalability.

Trends in the market: One trend that has emerged in the Enterprise Software market in Australia & Oceania is the increased adoption of Software-as-a-Service (SaaS) solutions. SaaS solutions offer customers greater flexibility and scalability, as well as lower upfront costs. Another trend is the growing demand for enterprise software solutions that can help businesses manage their operations remotely. This is particularly relevant in the wake of the COVID-19 pandemic, which has forced many businesses to shift to remote work.

Local special circumstances: One of the unique aspects of the Enterprise Software market in Australia & Oceania is the region's focus on sustainability. Many businesses in the region are prioritizing environmentally-friendly solutions, and this is reflected in their choice of enterprise software. Additionally, the region's geography and dispersed population have led to a greater reliance on cloud-based solutions, as this allows businesses to connect and collaborate regardless of their physical location.

Underlying macroeconomic factors: Australia & Oceania's strong economy has played a role in driving growth in the Enterprise Software market. Additionally, the region's highly-skilled workforce has made it an attractive location for software development and innovation. Finally, the region's focus on sustainability has led to increased investment in green technology, which is driving growth in the Enterprise Software market.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.

Forecasts:

We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.