Market Insights Technology Software Productivity Software

Creative Software - Argentina

Argentina

Revenue in the Creative Software market is projected to reach US$12.70m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of -3.40%, resulting in a market volume of US$11.06m by 2028.
In global comparison, most revenue will be generated in the United States (US$4,777.00m in 2024).

Key regions: Canada, Netherlands, Germany, Japan, China

Market

Region

Region comparison

Currency

Analyst Opinion

Argentina, known for its tango, steak, and wine, has a growing market for creative software.

Customer preferences: The demand for creative software in Argentina is driven by the increasing number of small and medium-sized businesses that require digital tools to promote their products and services. Additionally, the rise of social media influencers and content creators has fueled the demand for creative software.

Trends in the market: One trend in the creative software market in Argentina is the increasing use of cloud-based software. This allows users to access software from anywhere, making it easier for small businesses and freelancers to work remotely. Another trend is the use of mobile devices for creative work, with many software companies developing mobile versions of their products.

Local special circumstances: Argentina has a large creative industry, with a significant number of graphic designers, animators, and filmmakers. This has created a demand for software that is tailored to the needs of these professionals. Additionally, the high cost of imported software has led to the development of local software companies that offer affordable alternatives.

Underlying macroeconomic factors: Argentina has experienced economic instability in recent years, with high inflation and a fluctuating currency. This has made it challenging for businesses to invest in expensive software, leading to a preference for affordable and accessible options. The government has also implemented policies to promote the growth of the technology industry, which has contributed to the development of the creative software market.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.

Forecasts:

We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.