Key regions: United States, Japan, Germany, Australia, France
Argentina, a country known for its passion for football, tango and beef, is also experiencing a surge in the eCommerce software market.
Customer preferences: In Argentina, customers are increasingly turning to online shopping due to the convenience and safety it provides. With the COVID-19 pandemic, many customers have shifted to online shopping as a safer alternative to physical stores. Additionally, the rise of mobile devices and internet penetration has made online shopping more accessible to a wider audience.
Trends in the market: The eCommerce software market in Argentina is expected to grow due to the increasing adoption of cloud-based solutions and the rise of social commerce. Cloud-based solutions offer flexibility and scalability, making it easier for businesses to manage their online operations. Social commerce, on the other hand, allows customers to shop directly from social media platforms, making the shopping experience more seamless and convenient.
Local special circumstances: Argentina has a unique eCommerce landscape due to its complex tax system and strict import regulations. Businesses operating in Argentina need to navigate through these regulations to ensure compliance. Additionally, the country has a high inflation rate, which affects consumer spending and poses a challenge for businesses to price their products competitively.
Underlying macroeconomic factors: Argentina has been facing economic challenges in recent years, including high inflation, currency devaluation and political instability. However, the government has implemented measures to boost the eCommerce sector, such as tax incentives for businesses and investments in infrastructure. These measures have contributed to the growth of the eCommerce software market in Argentina. In conclusion, the eCommerce software market in Argentina is experiencing growth due to the increasing adoption of cloud-based solutions and social commerce, as well as the convenience and safety provided by online shopping. However, businesses operating in Argentina need to navigate through the country's unique tax system and inflationary environment. Despite these challenges, the government's initiatives to boost the eCommerce sector have contributed to the market's growth.
Data coverage:
The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).Modeling approach / Market size:
The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.Forecasts:
We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.
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