South Korea: K-beauty popularity in the U.S. 2019

According to a survey on the global popularity of South Korean beauty products in 2019, around 29.4 percent of respondents in the U.S. stated that K-beauty is very popular in their country. The same survey revealed that K-beauty was most popular in Southeast Asian countries including Vietnam, Malaysia, Indonesia, and Thailand.

Popularity of South Korean beauty products (K-beauty) in the United States in 2019

Characteristic	Share of respondents
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Release date

February 2020

More information

Region

South Korea, United States

Survey time period

October 4 to October 20, 2019

Number of respondents

500 respondents

Age group

15-59 years old

Method of interview

Online panel

Supplementary notes

This global survey is conducted to 8,000 respondents in the following 17 countries: China, Japan, Taiwan, Thailand, Malaysia, Indonesia, India, Australia, Vietnam, United States, Brazil, France, United Kingdom, Russia, Turkey, UAE, and South Africa.
Original question: "How popular do you think is Korean beauty in your country at the moment?"

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