Number of Olive Young stores in South Korea 2010-2023

In 2023, there were 1,338 Olive Young stores in South Korea. Olive Young is a health and beauty (H&B) store chain owned by CJ Group. Despite other H&B stores' struggles in the South Korean beauty market, the number of Olive Young stores has steadily increased during the last decade. This placed Olive Young far ahead of its competitor LOHB and CHICOR in terms of the amount of stores.

Olive Young market position

Olive Young managed to achieve a leading position in the South Korean market, both in number of stores and sales. Its market share in the total South Korean beauty market jumped up to 15 percent in 2023. It was especially popular among women in their twenties and thirties. They mentioned Olive Young as one of the most common places to shop for make-up and skin care offline.

Olive Young’s other retail channels

Aside from physical stores, Olive Young was even more popular as an online retailer. This was reflected in sales, as online shopping accounted for a large share of the company’s sales. In South Korea, next to shopping on their website and application, Olive Young offers various omnichannel services, such as pick-up orders and v-commerce. To reach new audiences, Olive Young Global launched in 2019. As the name suggests, Olive Young global caters to international customers, delivering to many countries worldwide.