Skin care market in South Korea - statistics and facts
South Korea is known for having high beauty standards, which has led to the country's ever-evolving beauty market. The famous 10-step skincare routine is a good example of the willingness of South Koreans to spend money on multiple beauty products at the same time. Customers are constantly looking for new ways to improve their skin-care routine. Therefore, the market is continuously innovating and developing new products.
Another interesting skincare trend in South Korea is wearing one mask pack every day, which is called "one day, one pack". Accordingly, mask packs are considered a base item of skin care, and using base cosmetics at home was the most popular skin care routine among South Korean women due to its accessibility and ease of use. Among different types of mask packs, the sheet type was the most preferred. It was followed by gel type, non-wash type, and wash-off type. When asked about the acceptable price ranges for a daily-use facial sheet mask, most of the respondents answered that they would pay 1,000 to 2,000 South Korean won.
As wearing a mask became so common amid the COVID-19 pandemic, South Korean consumers have shown more interest in their natural skin health over wearing makeup. During the pandemic, color makeup products saw a big sales decrease, while overall sales of skincare products experienced a growth. Particularly, face moisturizing products such as essences, serums, and oils were purchased 126 percent more than a year ago. When asked about their favorite skincare method, most of the respondents said that they enjoyed skin care at home by themselves.
This text provides general information. Statista assumes no
liability for the information given being complete or correct.
Due to varying update cycles, statistics can display more up-to-date
data than referenced in the text.