Consumers' opinion to spend more on connected vehicle APAC 2020 by country

In a survey conducted in 2020, regarding how much more consumers were willing to pay for a vehicle with connectivity technologies which would enhance safety, 60 percent of respondents in China were willing to spend a more than a little more on a connected vehicle. Comparatively, 21 percent of respondents in Japan were also willing to spend more than a little more on a connected vehicle which would improve road safety in 2020.

Consumers' willingness to spend more on a vehicle with connectivity technologies for better safety in the Asia Pacific region in 2020, by country

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Source

Release date

January 2020

Region

APAC

Survey time period

2020

Number of respondents

12,110 respondents

Method of interview

Online panel

Supplementary notes

* Definition for "a little" is less than or equal to: Japan (50,000 JPY); India (25,000 INR); China (2,500 RMB); KR (500,000 KRW).

Original question: How much more would you be willing to pay for a vehicle that had the following connectivity technologies?

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