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Smart speaker unit sales worldwide 2014-2025

It is estimated that in 2019, over 98 million units of smart speakers will be shipped worldwide. Smart speaker unit shipments are increasing and are predicted to reach up to 409.4 million units in 2025. A smart speaker is a voice command device with an embedded virtual assistant and can provide control over home automation devices.

Growing use of smart speakers

Parallel to this increase in units shipped, the revenue for the smart speaker market is expected to grow consistently through 2025 as well. Smart speakers play music but are also used for a variety of other tasks, as they are often supported by a smart assistant. Smart assistants can perform online searches looking up information on a product or responding to questions asked by users.

Concerns with using voice assistants

As the use of voice assistants has become more frequent, a majority of non-users had several apprehensions regarding their usage. Many misgivings were about the security of one's personal data. Others touched upon the problem of smart assistants not recognizing certain strong accents or dialects, and this could cause a barrier to effective use of the speaker. As smart assistants are used in a number of extensive contexts, the impact of their design's accessibility and treatment of user privacy is consequential.

Smart speaker unit shipments from 2014 to 2025*

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Release date

June 2019



Survey time period

2014 to 2018

Special properties

including Chinese unit sales (Alibaba, Xiaomi)

Supplementary notes

*2019 to 2025 figures are estimates

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Statistics on "Smart speakers"

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