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Smartphone market in Russia - statistics & facts

The Russian smartphone market steadily developed since the first devices emerged in the early 2000s and especially after the launch of Apple iPhone in 2007. Over 106 million Russians had a smartphone as of 2020, ahead of all European countries. The device’s penetration rate was projected to continue growing to approximately 79 percent by 2025. The coronavirus (COVID-19) pandemic negatively impacted smartphone sales, as offline stores were closed in spring 2020 and the population's income decreased. In recent years, smartphone sales continuously increased, as did the value of imports, since Russia purchased nearly all devices from abroad.

What do Russians use smartphones for?

Compared to mobile phones, smartphones can be connected to cellular network and enable more services than communication via calls and messages. The most popular consumer electronics devices in Russia, smartphones were most commonly employed for web browsing or social media. Furthermore, approximately one half of device owners used video services and games apps. In 2020, 37 percent of Russians stated that they would like to pay with a smartphone all the time. The COVID-19 lockdown increased the device use, as apps for work, education, grocery deliveries, and digital health recorded a growth in downloads.

Smartphone market leaders in Russia

Samsung smartphones occupied over 40 percent of total sales in Russia in the third quarter of 2020, significantly increasing their market share in that year. According to IDC, Samsung Galaxy A51 was the most popular smartphone in Russia in the last three months of 2020. Other major brands included Xiaomi, Apple, Honor, and Huawei. Moreover, Samsung Electronics Rus led the ranking of subsidiaries of foreign IT and electronics companies by revenue in Russia, with Apple Rus taking second place. Mobile phones based on Android OS occupied three quarters of the market.

Which software is to be preinstalled on smartphones in Russia?

A legislation requiring smartphone producers to preinstall domestic apps was scheduled to come into force in Russia in April 2021. The software included browsers, search engines, mapping and navigation systems, email and cloud, voice assistants, applications enabling payments with the domestic system Mir, antivirus, media services, social networks, as well as programs considered as socially essential by the Ministry of Digital Development. For example, users of new iPhone devices would be able to choose from a suggested list of apps to install during the activation. Software products that were to be preinstalled, such as Yandex search, were forecast to increase their user share.

Key figures

The most important key figures provide you with a compact summary of the topic of "Smartphone market in Russia" and take you straight to the corresponding statistics.

Sales and trade

Key market players

Smartphone use

Mobile app usage

Interesting statistics

In the following 6 chapters, you will quickly find the {amountStatistics} most important statistics relating to "Smartphone market in Russia".

Smartphone market in Russia

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Smartphone market in Russia - statistics & facts

The Russian smartphone market steadily developed since the first devices emerged in the early 2000s and especially after the launch of Apple iPhone in 2007. Over 106 million Russians had a smartphone as of 2020, ahead of all European countries. The device’s penetration rate was projected to continue growing to approximately 79 percent by 2025. The coronavirus (COVID-19) pandemic negatively impacted smartphone sales, as offline stores were closed in spring 2020 and the population's income decreased. In recent years, smartphone sales continuously increased, as did the value of imports, since Russia purchased nearly all devices from abroad.

What do Russians use smartphones for?

Compared to mobile phones, smartphones can be connected to cellular network and enable more services than communication via calls and messages. The most popular consumer electronics devices in Russia, smartphones were most commonly employed for web browsing or social media. Furthermore, approximately one half of device owners used video services and games apps. In 2020, 37 percent of Russians stated that they would like to pay with a smartphone all the time. The COVID-19 lockdown increased the device use, as apps for work, education, grocery deliveries, and digital health recorded a growth in downloads.

Smartphone market leaders in Russia

Samsung smartphones occupied over 40 percent of total sales in Russia in the third quarter of 2020, significantly increasing their market share in that year. According to IDC, Samsung Galaxy A51 was the most popular smartphone in Russia in the last three months of 2020. Other major brands included Xiaomi, Apple, Honor, and Huawei. Moreover, Samsung Electronics Rus led the ranking of subsidiaries of foreign IT and electronics companies by revenue in Russia, with Apple Rus taking second place. Mobile phones based on Android OS occupied three quarters of the market.

Which software is to be preinstalled on smartphones in Russia?

A legislation requiring smartphone producers to preinstall domestic apps was scheduled to come into force in Russia in April 2021. The software included browsers, search engines, mapping and navigation systems, email and cloud, voice assistants, applications enabling payments with the domestic system Mir, antivirus, media services, social networks, as well as programs considered as socially essential by the Ministry of Digital Development. For example, users of new iPhone devices would be able to choose from a suggested list of apps to install during the activation. Software products that were to be preinstalled, such as Yandex search, were forecast to increase their user share.

Interesting statistics

In the following 6 chapters, you will quickly find the {amountStatistics} most important statistics relating to "Smartphone market in Russia".

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