Smartphone market in Russia - statistics & facts

The Russian smartphone market has steadily developed since the first devices emerged in the early 2000s and especially after the launch of Apple iPhone in 2007. Over 106 million Russians owned a smartphone, ahead of all European countries. The device’s penetration rate was expected to continue growing in the following years and reach 89 percent in 2028. Russia purchased nearly all devices from abroad. Starting from April 2021, smartphone producers were required to pre-install selected domestic apps before selling devices in the country.

Smartphone preferences of Russians

The leading smartphone brand in Russia was Xiaomi, followed by Realme and Samsung. In general, the largest share of smartphones marketed in the country was in the price range between 10,000 and 20,000 Russian rubles, while the low price segment was the second most popular. When it comes to storage, nearly one third of total sold devices had a capacity of 64 gigabytes, while 128-gigabyte smartphones had only a slightly lower market share.

Smartphone usage in Russia

In Russia, smartphones were most commonly employed for web browsing, social media, and e-mail. The reach of social media in the country steadily increased in recent years, measured at nearly 79 percent in 2022. Furthermore, approximately one half of device owners used video services, games, and shopping apps. In general, the number of mobile app downloads decreased in the country in 2022 relative to the previous year.

Impact of the war in Ukraine on the Russian smartphone market

Due to the Russian invasion of Ukraine that started in February 2022, the United States imposed a ban on exports of various technologies to Russia, including the communication industry; however, devices for consumer use were exempt from the sanctions. Apple paused sales of electronics in the country, as well as exports to it, and limited the operation of Apple Pay, which was the second most popular mobile payment system in Russia. Samsung suspended shipments, reportedly due to logistics issues. Financial Times reported reductions in shipments of Huawei, Xiaomi, and Oppo smartphones; however, the companies have not commented on that. The app market was affected by the restrictions as well. For example, Google Play suspended app purchases and subscription extensions in Russia. Therefore, only free and previously downloaded paid apps were available in the store.
This text provides general information. Statista assumes no liability for the information given being complete or correct. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text.
Published by Statista Research Department, May 12, 2023

Key insights

Number of smartphone users in Russia
120.14m
Smartphone penetration rate in Russia
82.4%
Smartphone sales revenue in Russia
529bn RUB
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