Global smart speaker vendors' market share 2016-2019

Amazon was the leading vendor in the global smart speaker market, having a market share of 28.3 percent in the fourth quarter of 2019. Google is Amazon’s closest competitor, with a share of 24.9 percent in the same quarter. Chinese vendors Baidu, Alibaba and Xiaomi have become strong players in recent quarters, thanks to growing demand in the Chinese domestic market.

Smart speaker

A wireless speaker with an integrated virtual voice assistant, a smart speaker performs tasks such as seeking information, playing music, shopping online, etc., upon receiving voice commands from users. Since Amazon introduced its pioneering Echo speaker into the consumer market in 2015, the smart speaker has gained increasing popularity among consumers. The market became more dynamic after Google entered the competition with its Google Home speaker and shipment figures went up dramatically, from 6.57 million in 2016 to a projected 95.25 million in 2019. The United States is the largest country market, followed by the Chinese market.

Smart speaker with intelligent personal assistant quarterly shipment share from 2016 to 2019, by vendor

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Release date

February 2020



Survey time period

2016 to 2019

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