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Most popular foreign language academy brands by young people South Korea 2018

Published by L. Yoon, Mar 5, 2021
According to the survey, Hackers Academica was the most popular foreign language academy brand among young people in their 20s in South Korea with 257 brand power index (BPI) points in 2018. The second popular foreign language academy brand in South Korea was Yanadoo with 189 points.

Most popular foreign language academy brands among young people in their 20s in South Korea as of July 2018

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Source

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Release date

November 2018

Region

South Korea

Survey time period

July 20 to July 29, 2018

Number of respondents

976 respondents

Age group

20-29 years old

Method of interview

Online panel

Supplementary notes

*BPI (Brand Power Index) = 2.6*F + 2.1*L + 3.9*CE + 1.5*f

F(Familiarity) means familiarity with the brands.
L(Loyalty) means preference on the brands.
CE(Cost-Effectiveness) means cost efficiency of the brands.
f(fit) means suitablity of the brands with the images of twenties.

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