In-demand digital original series genres Russia 2021

The most popular genre of digital original television shows in Russia in the second quarter of 2021 was drama, with a demand share amounting to 55.5 percent. The demand for digital original comedy shows exceeded 13 percent of the total.

Most popular genres of digital original series based on share of demand in Russia in 2nd quarter 2021

Characteristic	Demand share
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Release date

August 2021

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Region

Russia

Survey time period

Q2 2021

Supplementary notes

* Less than one percent.
Based on "Demand Expressions®: A global metric standard developed by Parrot Analytics which represents the total audience demand being expressed for a title, within a market. Audience demand reflects the desire, engagement and viewership, weighted by importance; so a stream/download is a higher expression of demand than a ‘like’/comment."

A digital original series refers to "a multi-episode series where the most recent season was produced or first made available on a streaming platform."

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