Netherlands: consumer meaning of podcasts 2019

Podcast listeners in the Netherlands mentioned recurring themes when asked in 2019 what they believed defined a podcast. The source mentions three recurring characteristics: Audio On Demand, downloadable and online availability. Audio on demand, the source adds, was considered something different from online radio, and stems from the respondents' need to emphasize that podcasts were its own media platform. Radio on demand was apparently mostly mentioned by podcast listeners that used listen back to (news) radio shows that became available as a podcast. Other mentioned characteristics included: in-depth, specific topics and discussion.

What, according to you, does the word podcast stand for?*

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Release date

July 2019

More information

Region

Netherlands

Survey time period

2019

Number of respondents

1,099 respondents

Special properties

podcast listeners

Method of interview

Online survey

Supplementary notes

*This question was phrased by the source as follows: "Wat versta je onder podcasts?" (English: What, according to you, does the word podcast stand for?). The question was formulated as an open question, and the answers were the top ten most frequent answers.

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