According to the results of a survey conducted in July 2022 in France, 77 percent of podcast listeners considered advertising acceptable as long as it allowed them to listen to their content for free. On the other hand, 74 percent of respondents said that they accepted advertising as it remunerates content creators/producers.
Selected data on podcast advertising perception among listeners in France as of July 2022
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Statistics on Digital advertising in France
Overview
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Overview of the French market
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Search
4
Social
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Display
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Programmatic
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Mobile
3
Agencies
3
Consumer attitudes
5
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Further related statistics
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- Podcast ad spend in Germany 2019-2022
- Podcast ad revenue in the U.S. 2019-2021, by ad type
- Podcast ad spend in the UK 2016-2025
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Offremedia. (September 28, 2022). Selected data on podcast advertising perception among listeners in France as of July 2022 [Graph]. In Statista. Retrieved February 05, 2023, from https://www.statista.com/statistics/1336832/podcast-advertising-perception-france/
Offremedia. "Selected data on podcast advertising perception among listeners in France as of July 2022." Chart. September 28, 2022. Statista. Accessed February 05, 2023. https://www.statista.com/statistics/1336832/podcast-advertising-perception-france/
Offremedia. (2022). Selected data on podcast advertising perception among listeners in France as of July 2022. Statista. Statista Inc.. Accessed: February 05, 2023. https://www.statista.com/statistics/1336832/podcast-advertising-perception-france/
Offremedia. "Selected Data on Podcast Advertising Perception among Listeners in France as of July 2022." Statista, Statista Inc., 28 Sep 2022, https://www.statista.com/statistics/1336832/podcast-advertising-perception-france/
Offremedia, Selected data on podcast advertising perception among listeners in France as of July 2022 Statista, https://www.statista.com/statistics/1336832/podcast-advertising-perception-france/ (last visited February 05, 2023)
Selected data on podcast advertising perception among listeners in France as of July 2022 [Graph], Offremedia, September 28, 2022. [Online]. Available: https://www.statista.com/statistics/1336832/podcast-advertising-perception-france/