Importance of organic food availability for Italian travelers 2018

In 2018, for most Italian travelers the availability of organic food was an important factor to consider when choosing a trip destination. Indeed, about 46 percent of respondents stated that the availability of organic products was either very important (14 percent) or important (32 percent). Furthermore, 26 percent of respondents considered the availability of organic food a moderately important aspect when choosing a trip destination.

When choosing your trip destination, how important to you is the availability of organic food?

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Sources

Release date

January 2019

Region

Italy

Survey time period

October and November 2018

Number of respondents

1,003 respondents

Age group

18 years and older

Special properties

People who traveled at least once during the12 months prior to the survey and whose trip included at least an overnight stay.

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

The answers for this survey were calculated using using a Likert scale where "1" meant "not important at all" and "10" meant "very important”.

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