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Reasons for choosing private funds in Sweden 2018, by age group

Getting a recommendation from a councilor or broker was the most common reason for Swedes when choosing a private fund in 2018. This was especially the case for respondents between 51 to 64 years (51 percent) and from 34 to 50 years (48 percent). In the age group from 51 to 64 years, 39 percent of the respondents did their own research before settling on a private fund.

Reasons for choosing private funds in Sweden in 2018, by age group

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Release date

May 2019



Survey time period

March 14 to April 26, 2018

Number of respondents

1,000 respondents

Age group

18-76 years

Special properties

respondents who have filed their tax returns

Method of interview

Telephone interview

Supplementary notes

This question was phrased by the source as follows: "Om du tanker på de fonder du har privat, hur kom det sig att du valde just dessa?"

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