Consumption of diet soft drinks in the Netherlands 2019, by generation

According to this survey, the Millennial generation consumed more diet soft drinks in 2019 than the other generations considered. Close to 55 percent of Millennials consumed light soft drinks at least once per month, while this figure decreased to less than 40 percent among Babyboomers.

Share of people sometimes drinking diet soft drinks in the Netherlands in 2019, by generation*

Share of soft drink drinkers
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Release date

October 2019



Survey time period

August 15, 2019 to August 25, 2019

Number of respondents

1,092 respondents

Age group

14 years and older

Special properties

consumers who drink soft drinks at least once per month

Method of interview

Panel survey

Supplementary notes

* This question was phrased by the source as follows: "Welke van onderstaande dranken drink jij minimaal één keer per maand? Frisdrank, light/zero" (English: Which of the following drinks do you drink at least once per month? Soft drink, light/zero)

The figures have been weighted.

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Statistics on "Soft drinks market in the Netherlands"

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