Influence price increase on soft drinks consumption among young people Netherlands

The statistic displays the results of a survey concerning the influence of a price increase on soft drinks consumption among young people in the Netherlands in 2018. Survey participants were asked whether they would reduce their consumption of soft drinks if the price increased by 20 percent. Close to 60 percent of respondents indicated that their consumption habits would not change in response to a price increase, while 34 percent of respondents thought they would drink less soft drinks if they became more expensive.

If soft drinks would increase 20 percent in price, do you think you would drink less soft drinks?

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Release date

June 2018



Survey time period

May 2, 2018 to May 7, 2018

Number of respondents

2,150 respondents

Age group

16-34 years

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "Als alle frisdranken, bv. cola maar ook energydrinks, 20% duurder zouden worden: denk jij dat je het dan minder zal gaan drinken, of dat je ongeveer hetzelfde zal blijven drinken?" (English: If all soft drinks such as cola, but also energy drinks, became 20% more expensive: do you think you would drink less, or that you would continue to drink around the same amount?)

The results have been weighted to represent the entire population.

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Statistics on "Soft drinks market in the Netherlands"

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