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Dream domestic destinations of Russians for cultural travel in 2019

The most preferred cultural travel destination among Russians within their country was Saint Petersburg, which nearly 60 percent of survey participants wanted to visit as of 2019. Saint Petersburg is referred to as Russia's cultural capital, and its State Hermitage was listed the seventh most popular museum in Europe in 2018, counting approximately 4.3 million yearly visitors. Furthermore, under a quarter of respondents named Moscow as their dream domestic location for cultural tourism and sightseeing. With over 260 museums located in the city, Russia's capital ranked second among cities with the highest number of museums worldwide in 2019.

Domestic travel destinations for cultural tourism that Russians wanted to visit in 2019*

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Release date

January 2020



Survey time period

November 13 and November 26, 2019

Number of respondents

1,600 respondents

Age group

18 years and older

Method of interview

Telephone interview

Supplementary notes

* The original question was worded by the source as follows: "Imagine you have an opportunity to go any destination in Russia right now. To which region would you most interested to go with a purpose...?"

With a probability of 95 percent, the margin of error does not exceed 2.5 percent.

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Statistics on "Russia"

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