Omni-channel services used in customer experience in Poland in 2019

Published by
Adriana Sas,
Apr 10, 2024
The most significant share of customers in Poland using omnichannel services in the customer service category chose location-based promotional offers and digital search engines, 24 percent, and 19 percent, respectively. Features such as scanning a product through an application to obtain additional information about it or using a scanner to receive the product at the cash desk were also attractive.

Most popular omnichannel services in customer experience category in Poland in 2019

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Release date

September 2019

Region

Poland

Survey time period

March 2019

Number of respondents

1,628 respondents

Age group

15-75

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

*movies / information about products in the store

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