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Effect of COVID-19 on first-time online purchases in the U.S. 2020, by gender

The COVID-19 pandemic in the United States has led to an increased use of online shopping and has also prompted some online-shopping holdouts to make their first digital purchase. According to a March 2020 consumer survey, nine percent of female consumers in the United States have bought a product online for the first time due to physical distancing and self-quarantining practices. Overall, over a third of female consumers planned on increasing their spending on goods from online marketplaces because of the coronavirus.

For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Facts and Figures page.

Share of consumers in the United States have bought something online for the first time over the past few weeks due to social distancing during the coronavirus pandemic as of March 26, 2020, by gender

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Source

Release date

March 2020

Region

United States

Survey time period

March 24 to 26, 2020

Number of respondents

2,200 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Original question: Due to social distancing and self-quarantining practices, have you started doing any of the following for the first time over the past few weeks? Bought a product online

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Statistics on "Coronavirus: impact on e-commerce in the U.S."

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