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Barriers to personalization strategy implementation and growth in U.S. retail 2019

In 2019, the inability to track targeted customers through their entire shopping journey was chosen by 42 percent of retailer respondents as the main challenge to implementing and growing/evolving their personalization strategy and tactics. Attributing marketing performance to individual programs, campaigns, or channels was seen as another primary barrier to such strategies and tactics.

What are your three primary challenges to implement and grow/evolve your personalization strategy and tactics?

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Sources

Release date

March 2019

Region

United States

Survey time period

Q4 2018

Number of respondents

57 respondents

Special properties

Retailers*

Supplementary notes

*Fifty-five percent of survey respondents were employees of traditional brick-and-mortar retailers with web divisions or branded manufacturers with largely wholesale businesses. Another 45% were pure plays or online retailers.

Fifty-nine percent of respondents were at the VP level or above in their organization. Another 23% described themselves as C-suite leaders. Additionally, 48% of respondents were part of their company’s eCommerce or marketing teams.

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Statistics on "eCommerceDB - Top online stores in the United States"

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