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Barriers to personalization strategy implementation and growth in U.S. retail 2019

What are your three primary challenges to implement and grow/evolve your personalization strategy and tactics?

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Sources

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Release date

March 2019

Region

United States

Survey time period

Q4 2018

Number of respondents

57 respondents

Special properties

Retailers*

Supplementary notes

*Fifty-five percent of survey respondents were employees of traditional brick-and-mortar retailers with web divisions or branded manufacturers with largely wholesale businesses. Another 45% were pure plays or online retailers.

Fifty-nine percent of respondents were at the VP level or above in their organization. Another 23% described themselves as C-suite leaders. Additionally, 48% of respondents were part of their company’s eCommerce or marketing teams.

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Statistics on "eCommerceDB - Top online stores in the United States"

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