Most popular online stores in the United States in 2018, by e-commerce net sales
(in Million U.S. Dollar)
United States: top 10 online stores
The e-commerce market in the United States has been constantly evolving over the past decade. B2C retail e-commerce sales in the United States are projected to grow at a fast pace in the coming years, going from US$315.6 billion in 2018 to over US$565.7 billion in 2023. Amazon.com is by far the most popular e-retailer in the United States, followed by walmart.com.

Much more than an online store

Amazon.com, Inc. is an international e-commerce company offering online retail, computing services, consumer electronics, digital content as well as other local services such as daily deals and groceries. The majority of the company’s revenues are generated through e-retail sales of electronics and other products, followed by third-party seller revenues, subscription services and AWS activities. Due to Amazon’s global scope and reach, it is also considered one of the most valuable brands worldwide. The online retailer does not only lead in terms of desktop retailing but has also taken to mobile commerce. Amazon Mobile is one of the most popular retail apps in the United States. The Amazon smartphone app is also the second-most popular purchase channel of Amazon buyers in the United States.

An offline giant can also be an online giant

Walmart, Inc. is the largest retail corporation of discount department and warehouse stores in the world. Though it now operates in 27 countries, Walmart had humble beginnings in the 1960s in Bentonville, Arkansas. The retail chain offers low prices and a wide selection of products, which has given Walmart an edge over the competition. As of the 2019 fiscal year, the company operated more than eleven thousand stores throughout the world and this figure is more than likely to increase as the company continues to expand into emerging markets.
Most popular online stores in the United States in 2018, by e-commerce net sales
(in Million U.S. Dollar)
E-commerce revenue in million U.S. dollars
amazon.com62,850.1
walmart.com14,667.5
apple.com9,943.7
homedepot.com7,858.5
bestbuy.com6,524.5
target.com5,233.5
macys.com5,175.8
wayfair.com4,765.5
costco.com4,173.5
kohls.com4,025.1
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Source

Release date

December 2019

Region

United States

Survey time period

2019

Supplementary notes

The e-commerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets. 

The following are not included in the e-commerce market: digitally distributed services (e.g. travel tickets), online stores dedicated to digital media downloads or streams as well as online stores dedicated to B2B markets nor sales between private persons (C2C). Market volume, market growth and all monetary figures at store level refer to the annual e-commerce net sales after the deduction of returns.

For more information please visit our methodology page on ecommerceDB.com.

United States: top 10 online stores
The e-commerce market in the United States has been constantly evolving over the past decade. B2C retail e-commerce sales in the United States are projected to grow at a fast pace in the coming years, going from US$315.6 billion in 2018 to over US$565.7 billion in 2023. Amazon.com is by far the most popular e-retailer in the United States, followed by walmart.com.

Much more than an online store

Amazon.com, Inc. is an international e-commerce company offering online retail, computing services, consumer electronics, digital content as well as other local services such as daily deals and groceries. The majority of the company’s revenues are generated through e-retail sales of electronics and other products, followed by third-party seller revenues, subscription services and AWS activities. Due to Amazon’s global scope and reach, it is also considered one of the most valuable brands worldwide. The online retailer does not only lead in terms of desktop retailing but has also taken to mobile commerce. Amazon Mobile is one of the most popular retail apps in the United States. The Amazon smartphone app is also the second-most popular purchase channel of Amazon buyers in the United States.

An offline giant can also be an online giant

Walmart, Inc. is the largest retail corporation of discount department and warehouse stores in the world. Though it now operates in 27 countries, Walmart had humble beginnings in the 1960s in Bentonville, Arkansas. The retail chain offers low prices and a wide selection of products, which has given Walmart an edge over the competition. As of the 2019 fiscal year, the company operated more than eleven thousand stores throughout the world and this figure is more than likely to increase as the company continues to expand into emerging markets.
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