Market shares of leading beer companies based on retail revenue South Korea 2019

Based on sales revenue, Oriental Brewery, also called OB, was the leading beer company in South Korea, with around 50 percent market share, followed by HiteJinro.

Oriental Brewery

Oriental Brewery sells the popular beer brand Cass, which was the leading beer brand in South Korea in 2019, as well as a number of other top selling mainstream beers, like OB Golden Lager and Cafri. The company also distributes international brands like Beck’s, Löwenbräu, Budweiser, and Hoegaarden. In 2019, Oriental Brewery saw an operating profit of around 409 billion South Korean won. OB was originally founded by Doosan Group in 1952 and is currently owned by Anheuser-Busch InBev SA/NV. AB InBev is a multinational company that sells more than 500 beer and soft drinks brands.

Craft beer vs mainstream beer

While mainstream companies in South Korea still focus to sell beer to the masses, typically light lager beer, a growing number of consumers are turning to try other kinds of beers. In a survey in 2020, around 61 percent of beer drinkers stated that they have tried craft beer before. In the same survey around 75 percent of respondents stated that they thought craft beer was interesting because of the variety they offer compared to mainstream beer. Around 55 percent of surveyed consumers in a different survey in 2019 went as far as saying that craft beer tasted better than regular beer. The current trend towards craft beer and the change in beer tastes might change the market and therefore the reputation of South Korean beers to be of low quality.

Market shares of leading beer companies based on retail sales revenue in South Korea in 2019

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Sources

Release date

February 2020

Region

South Korea

Survey time period

2019

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Statistics on "Beer industry in South Korea"

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