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Pharma product promotion strategies in Russia 2019

According to the majority of respondents, interaction with medical personnel was one of the main promotional strategies in Russian pharmaceutical market as of June 2019. Around 65 percent of the polled agreed that encouragement of pharmacy chains with bonuses could be effective while promoting pharmaceutical goods.

Please tell, which instruments for product promotion on the market, in your opinion, would most prioritized in your company in the next two years?*

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Sources

Release date

May 2020

Region

Russia

Survey time period

June 2019

Number of respondents

66 respondents

Supplementary notes

* Survey respondents were Russian and foreign producers of original and generic pharmaceuticals in Russia and abroad as well as pharmaceutical distributors.

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Statistics on "Pharmaceutical industry in Russia"

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