Pfizer's ad spending 2008-2020

The advertising costs of Pfizer totaled approximately 1.8 billion U.S. dollars in 2020, a decrease of 600 million U.S. dollars compared to the previous year. The company’s advertising spend has averaged three billion U.S. dollars per year from 2013 to 2017, but has dropped constantly after that.

What are Pfizer’s biggest expenses?

Pfizer spent around 11.6 billion U.S. dollars on selling, informational, and administrative expenses in 2020 – this segment, which includes advertising costs, accounted for the company’s biggest expense during the year. Spending on research and development is another of Pfizer’s highest costs, but discovering new drugs and adding value to existing products is vital to the success of the company.

Pfizer’s home in the city that doesn’t sleep

Pfizer has properties in more than 90 countries and a global workforce of approximately 78,500 employees. The company’s global headquarters is based in New York City, but plans are in place to move across Manhattan to a new property in 2022. Pfizer’s roots in the city can be traced back to 1849 when cousins Charles Pfizer and Charles Erhart founded the company in Brooklyn.