Leading pharma e-commerce platforms in Russia 2021, by revenue

The highest-earning online pharmacy in Russia in 2021 was Apteka.ru, whose gross sales volume amounted to 59.3 billion Russian rubles. Rigla ranked second with a revenue of 16.8 billion Russian rubles from sales via own online channels. The third highest-grossing company was Eapteka.

Apteka.ru and Eapteka comparison

Apteka.ru and Eapteka are major e-pharmacies in Russia. Apteka.ru received over 32.2 million customer orders in 2020, which was nearly 9.5 times higher than the order count of Eapteka. However, the latter ranked first by average order value, at almost 2.7 thousand Russian rubles. Apteka.ru customers spent 800 Russian rubles less on their purchases on average. Furthermore, Apteka.ru had the most points of sale among pharmaceutical e-retailers in the country, at nearly 15.9 million. To compare, Eapteka was physically present in less than 800 locations. The company planned a regional expansion by opening its own pharmacy hubs in major cities of Russia in 2021 and 2022.

E-pharmacy traffic and apps in Russia

Russian consumers preferred mobile over desktop devices to access e-pharmacies. In 2019, 60 percent of online pharmacies’ traffic came from mobile devices. Thus, major e-commerce retailers in the segment offered apps to facilitate online orders. Apteka.ru was the most downloaded pharmacy app in Russia, as more than 3.2 million users installed it in 2020. Other popular apps in the pharmaceutical retail segment were Eapteka and Apteka Ot Sklada.