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Online purchase behavior during COVID-19 pandemic Indonesia 2020 by age group

According to a survey conducted by Rakuten Insight, 55 percent of respondents aged 35 to 44 stated they purchased more online during the COVID-19 pandemic in indonesia as of May 2020. On the other hand, 7 percent of the respondents aged 25 to 34 years old stated there was no impact on their online purchases. The same survey shows that Indonesians made more online purchases during the pandemic.

Impacts of COVID-19 pandemic on the online purchase behavior among consumers in Indonesia as of May 2020, by age group

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Source

In cooperation with
Rakuten Insight
Release date

June 2020

Region

Indonesia

Survey time period

May 7 to 30, 2020

Number of respondents

5,623 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original survey question: how did your online purchase behavior change during the COVID-19 pandemic?

The survey was conducted among
1,265 respondents aged 16 to 24 years old,
2,335 respondents aged 25 to 34 years old,
1,400 respondents aged 35 to 44 years old,
501 respondents aged 45 to 54 years,
122 respondents aged 55 years and above

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