Leading purchase channels Indonesia 2023

Published by Hanadian Nurhayati-Wolff, Jan 8, 2024
According to a survey by Rakuten Insight in Indonesia in November 2023, 66 percent of respondents stated that they usually find the item and purchase it online. In addition, other consumers browse products online and buy them in a retail store.

Channels used to purchase an item among consumers in Indonesia as of November 2023

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Release date

December 2023

Region

Indonesia

Survey time period

November 9 to 30, 2023

Number of respondents

12,472 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

The survey question was: "Which channels do you usually use to purchase an item?" 
Multiple answers were allowed.

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Online shopping

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Sustainable consumption

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Topics

Consumer shopping behavior in IndonesiaInternet usage in IndonesiaE-commerce in IndonesiaInfluencer marketing in IndonesiaFood retail industry in Indonesia
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