Russia: online sporting goods market share by store type 2021

Between second half of 2020 and first half of 2021, shops for tourism and fishing occupied the largest share in the online retail segment of sports and outdoor activities in Russia. Roughly a quarter of the shops in this segment of online trade were sporting apparel stores.

Breakdown of online sporting goods market in Russia between 2nd half of 2020 and 1st half of 2021, by type of shop

Characteristic	Market share
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Release date

February 2022

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Region

Russia

Survey time period

H2 2020 to H1 2021

Supplementary notes

The study includes stores that specialize in the sales of sports equipment, sports clothing and shoes, goods for tourism and outdoor activities, weapons, and goods for fishing and hunting. Universal marketplaces with the annual sales value of over 100 million Russian rubles were also taken into consideration.
39 online stores of such profile included in the TOP1000 Russian online stores by the number of orders in 2021 are taken under consideration.

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