The statistic shows the global revenues of the sporting goods companies Nike, Adidas and Puma from 2006 to 2021. In 2021, the Adidas Group generated over 21 billion euros in revenue.
The biggest apparel brand in the world
The global sports apparel market is highly fragmented, with basic discount brands to high-end fashion name brands competing for market position. U.S.-based Nike is the world’s leading brand in athletic footwear and apparel, and the world's most valuable clothing brand in general. Nike has a higher global revenue than its main competitors, Adidas and Puma, put together. North America is a key market for Nike, as close to half of its global revenue is generated there each year. Much of Nike's success can be attributed to the brand’s marketing campaign as well as sponsorship agreements with celebrity athletes and professional sports teams.
Adidas and Puma
Adidas and Puma used to be one company named Gebrüder Dassler Schuhfabrik, established by two brothers, Adolf and Rudolf Dassler. After a disagreement between the two brothers, the company split, creating the two widely known sporting brands, Adidas and Puma. Adidas is the largest sportswear manufacturer in Europe, and the second largest in the world, just behind Nike, with a brand value of approximately 14.3 billion U.S. dollars. Adidas employed over 60,000 people worldwide in 2021 and, just as with Nike, footwear is the most important category for Adidas. In 2021, over 50 percent of the Adidas Group net sales were generated by the footwear category.
Puma, also one of the globe's leading sporting goods brand, has the long-term mission of becoming the most desirable sport lifestyle company in the world. Europe and the Americas are the most profitable markets for Puma, as these regions accounted for about 75 percent of Puma’s consolidated sales in 2021. Describing itself as the 'blue mountains', Puma has been trying to incorporate more edge, creativity, and uniqueness into their designs with their collaborations with fashion designers, such as Sergio Rossi and Alexander McQueen, and artists like Rihanna. Collaborating with celebrities and fashion designers is a common strategy amongst these leading sports brands, as they aim to maintain their share of the market by broadening their product lines.
Global revenue of Adidas, Nike and Puma from 2006 to 2021
(in billion euros)
Nike figures come from the company's annual report. 2021's report can be found here
Adidas figures come from the company's annual report. 2021's report can be found here.
PUMA figures come from the company's yearly group management report. 2021's report can be found here.
* Nike's financial year ends May 31st of each year. Revenue figures for Nike were converted from USD to Euros at an exchange rate of 1 USD - 0.8201 Euros (May 31, 2021). Adidas' and Puma's financial year ends December 31st of each year.
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Statista. (March 10, 2022). Global revenue of Adidas, Nike and Puma from 2006 to 2021 (in billion euros) [Graph]. In Statista. Retrieved May 25, 2022, from https://www.statista.com/statistics/269599/net-sales-of-adidas-and-puma-worldwide/
Statista. "Global revenue of Adidas, Nike and Puma from 2006 to 2021 (in billion euros)." Chart. March 10, 2022. Statista. Accessed May 25, 2022. https://www.statista.com/statistics/269599/net-sales-of-adidas-and-puma-worldwide/
Statista. (2022). Global revenue of Adidas, Nike and Puma from 2006 to 2021 (in billion euros). Statista. Statista Inc.. Accessed: May 25, 2022. https://www.statista.com/statistics/269599/net-sales-of-adidas-and-puma-worldwide/
Statista. "Global Revenue of Adidas, Nike and Puma from 2006 to 2021 (in Billion Euros)." Statista, Statista Inc., 10 Mar 2022, https://www.statista.com/statistics/269599/net-sales-of-adidas-and-puma-worldwide/
Statista, Global revenue of Adidas, Nike and Puma from 2006 to 2021 (in billion euros) Statista, https://www.statista.com/statistics/269599/net-sales-of-adidas-and-puma-worldwide/ (last visited May 25, 2022)