During the coronavirus (COVID-19) pandemic, exhibition companies in Europe canceled several in-person events and explored digital formats in 2020 and 2021. According to a June 2021 study, around 84 percent of exhibition companies expected the pandemic to confirm the value of face-to-face events. Meanwhile, 75 percent of surveyed businesses in Europe predicted that events would incorporate more digital elements in the coming years to meet consumer and industry needs.
Predictions on the format of exhibitions in Europe in the coming years due to COVID-19 as of June 2021
Characteristic
Yes, for sure
Most probably
Not sure
Not sure at all
Definitely not
Covid-19 confirms the value of face to face events - sector bounces back quickly
40%
44%
12%
3%
1%
Less international “physical” exhibitions, and overall less participants
6%
45%
40%
-
9%
A push towards “hybrid” events, more digital elements at events
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UFI. (July 22, 2021). Predictions on the format of exhibitions in Europe in the coming years due to COVID-19 as of June 2021 [Graph]. In Statista. Retrieved June 30, 2022, from https://www.statista.com/statistics/1143060/predictions-on-exhibitions-format-in-europe/
UFI. "Predictions on the format of exhibitions in Europe in the coming years due to COVID-19 as of June 2021." Chart. July 22, 2021. Statista. Accessed June 30, 2022. https://www.statista.com/statistics/1143060/predictions-on-exhibitions-format-in-europe/
UFI. (2021). Predictions on the format of exhibitions in Europe in the coming years due to COVID-19 as of June 2021. Statista. Statista Inc.. Accessed: June 30, 2022. https://www.statista.com/statistics/1143060/predictions-on-exhibitions-format-in-europe/
UFI. "Predictions on The Format of Exhibitions in Europe in The Coming Years Due to Covid-19 as of June 2021." Statista, Statista Inc., 22 Jul 2021, https://www.statista.com/statistics/1143060/predictions-on-exhibitions-format-in-europe/
UFI, Predictions on the format of exhibitions in Europe in the coming years due to COVID-19 as of June 2021 Statista, https://www.statista.com/statistics/1143060/predictions-on-exhibitions-format-in-europe/ (last visited June 30, 2022)
