In a study evaluating the state of the trades how industry in Europe, it was reported that there were close to 70 million visitors at trade events in the region in 2019. A year earlier this figure was higher by roughly five million.
Number of trade show visitors in Europe from 2011 to 2019
(in millions)
The source provides the following information: "34% of the exhibitions were addressed to trade visitors, 29% to public visitors and 37% to both target groups."
Figures for years prior to 2018 come from previous reporting.
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UFI. (December 1, 2020). Number of trade show visitors in Europe from 2011 to 2019 (in millions) [Graph]. In Statista. Retrieved July 07, 2022, from https://www.statista.com/statistics/458365/trade-fair-visitors-in-europe/
UFI. "Number of trade show visitors in Europe from 2011 to 2019 (in millions)." Chart. December 1, 2020. Statista. Accessed July 07, 2022. https://www.statista.com/statistics/458365/trade-fair-visitors-in-europe/
UFI. (2020). Number of trade show visitors in Europe from 2011 to 2019 (in millions). Statista. Statista Inc.. Accessed: July 07, 2022. https://www.statista.com/statistics/458365/trade-fair-visitors-in-europe/
UFI. "Number of Trade Show Visitors in Europe from 2011 to 2019 (in Millions)." Statista, Statista Inc., 1 Dec 2020, https://www.statista.com/statistics/458365/trade-fair-visitors-in-europe/
UFI, Number of trade show visitors in Europe from 2011 to 2019 (in millions) Statista, https://www.statista.com/statistics/458365/trade-fair-visitors-in-europe/ (last visited July 07, 2022)