Importance of adopting an omnichannel strategy in e-commerce 2021

Published by
Stephanie Chevalier,
Mar 15, 2023
Almost one in two e-commerce decision-makers in Europe and North America believed omnichannel strategies to be very important in 2021, an October 2020 survey revealed. Another 20 percent thought having an omnichannel strategy was quite important for their business in 2021.

Level of importance attributed to an omnichannel strategy for e-commerce companies in North America and Europe in 2021

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Source

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Release date

July 2021

Region

North America, Europe

Survey time period

October 2020

Number of respondents

100 e-commerce decision-makers

Supplementary notes

Original question: How important the omnichannel strategy will be for your company in 2021?
Values may not add up to 100 percent due to rounding.

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Statistics on " Multichannel retail in the United Kingdom (UK) "

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Multichannel retail in the UKE-commerce in the United Kingdom (UK)Online shopping in EuropeHigh street retail in the United Kingdom (UK)
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