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Main aspects for popularity of Korean fashion South Africa 2019

According to the global survey on the popularity of South Korean fashion, about 25.7 percent of the respondents in South Africa stated that the preference in the design of the Korean products was the main reason for the popularity of Korean fashion in their country. Additionally, with a response rate of around 25.3 percent, respondents thought that the low price in contrast to the product's quality was another factor for the popularity of Korean fashion in South Africa. From the same survey, about 38.5 percent of the respondents over the world answered that Korean fashion items are very popular in their country.

Main factors for the popularity of Korean fashion in South Africa in 2019

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Release date

February 2020


South Korea, South Africa

Survey time period

October 4 to October 20, 2019

Number of respondents

249 respondents

Age group

15-59 years old

Special properties

respondents with experience of Korean fashion items

Method of interview

Online panel

Supplementary notes

This survey was conducted in the following 17 countries: China, Japan, Taiwan, Thailand, Malaysia, Indonesia, India, Australia, Vietnam, United States, Brazil, France, United Kingdom, Russia, Turkey, UAE, and South Africa.
Original question: "What do you think is the main factor for the popularity of Korean fashion in your country?"

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