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ASOS - Statistics & Facts

ASOS is one of the leading online fashion stores globally, and among the top five online stores in the clothing and shoe segments in the United Kingdom (UK), where the retailer is headquartered. ASOS, short for ‘As Seen On Screen’, distinguishes itself from its UK rivals by its business model: the retailer is strictly online-only and caters particularly to a global audience of 20-somethings.

In 2019, revenue generated by ASOS placed the company in the same league as the leading 10 fast-fashion retailers in Europe. Similarly, the retailer sold one of the highest amounts of clothing and fashion product units globally among its European counterparts. In the same year, the company's worldwide retail sales figures were the highest of the past six financial years across all regions.

Over the years, the United Kingdom has continued to be the primary market for ASOS, with soaring profit figures and popularity among consumers equally in women'sand men’s fashion lines. Yet the company’s growth both in revenue and customer base across the channel was also noteworthy. As of August 2019, the number of active ASOS customers in the European Union surpassed that of the UK. Most recently, U.S. consumers constituted close to one-fifth of desktop browser traffic, taking the brand’s popularity even further away across the Atlantic.

In addition to hundreds of high street, designer, and vintage brands offered on the ASOS marketplace, ASOS also sells own-brand fashion and beauty products, which the company supplies from manufacturing factories around the world, the main three locations being China, India, and Turkey. Like many other fast fashion retailers today, ASOS pledged transparency regarding supplier traceability and commitment to ethical trade through sustainable and fair sourcing. It is possible to say that there has been some progress and positive results for ASOS on its quest to become more sustainable and responsible. According to the 2019 transparency index, ASOS ranked ahead of other UK-based retailers, even if the score itself was not high.

Regardless of their size, fashion retailers today know that in order to ensure sales and successful marketing strategies, they need to engage with consumers across all possible channels. In this regard, is one of the leading e-shops with the largest online audience across social media platforms such as Youtube and Twitter. In fact, as of May 2020, ASOS is the leading fashion retailer with the largest follower base on Twitter, and the second ranking e-shop overall, outpaced only by

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Important key figures

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Overview - United Kingdom website traffic

Online rankings


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