Main aspects of negative impressions of Korean fashion by consumers Indonesia 2021

Main factors for negative impressions of Korean fashion products by consumers in Indonesia in 2021

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Release date

February 2022

Region

Indonesia, South Korea

Survey time period

November 1, 2020 to October 31, 2021

Number of respondents

236 respondents

Age group

15-59 years old

Special properties

respondents who have experienced Korean fashion items

Method of interview

Online panel

Supplementary notes

This survey was conducted in the following 18 countries: China, Japan, Taiwan, Thailand, Malaysia, Indonesia, India, Australia, Vietnam, United States, Brazil, Argentina, France, United Kingdom, Russia, Turkey, UAE, and South Africa.

Original question: "What do you think is the main factor for having a negative impression on Korean fashion?"
Multiple answers were accepted.

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