Main aspects for consumer's negative impression on Korean fashion Australia 2020

Main factors for consumer's negative impression on Korean fashion products in Australia in 2020

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Sources

Release date

January 2021

Region

Australia, South Korea

Survey time period

September 24 to November 4, 2020

Number of respondents

129 respondents

Age group

15-59 years old

Special properties

respondents with experience of Korean fashion items

Method of interview

Online panel

Supplementary notes

This survey was conducted in the following 18 countries: China, Japan, Taiwan, Thailand, Malaysia, Indonesia, India, Australia, Vietnam, United States, Brazil, Argentina, France, United Kingdom, Russia, Turkey, UAE, and South Africa.

Original question: "What do you think is the main factor for a negative impression on Korean fashion?"
Multiple answers were acceptable.

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