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Decision-maker among French pairs when buying leather goods, clothing or jewelry 2018

Some people consider that the role of the decision-maker in the couple, when making a purchase, differs widely depending on the product category. When asked about leather goods, clothing and jewelry, many people believed that they often have "the lead" in the relationship. Indeed, 63 percent of the respondents, regardless of their gender, believed that they were the (most) decisive.

When you make a clothing, leather goods or jewelry purchase, who in your couple is the most decisive than the other?

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Release date

May 2018



Survey time period

April 25-26, 2018; May 2-3, 2018

Number of respondents

2,025 respondents

Age group

18 years and older

Special properties

People in a partnership

Method of interview

Online survey

Supplementary notes

The question was phrased by the source as follows: "Et losque vous effectuez un achat dans chacune des catégories de produits suivantes, qui, dans votre couple, est le plus décisionnaire ou a un peu plus d'influence que l'autre : est-ce vous ou est-ce votre conjoint(e) ?"

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Statistics on "Leather goods market in France"

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