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U.S. non-LGBTQ people being more accepting due to LGBTQ representation in media 2019

A study from late 2019 on the impact of LGBTQ representation in media in the United States, found that 48 percent of non-LGBTQ respondents who were exposed to media representing LGBTQ communities in the preceding three months were more accepting of gays and lesbians. In comparison, the same was true for 35 percent of respondents who were not exposed to such media.

Share of non-LGBTQ adults in the United States who have become more accepting of LGBTQ people due to being exposed to media including LGBTQ representation as of December 2019

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Release date

May 2020


United States

Survey time period

November 20 to December 3, 2019

Number of respondents

2,031 respondents

Age group

18 years and older

Special properties

among non-LGBTQ U.S. adults

Method of interview

Online survey

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Statistics on "Inclusion and diversity in advertising in the U.S."

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