According to a survey on Chinese podcast listeners conducted in March 2020, 88.5 percent of the respondents said that the main reason they listened to podcasts was to learn and explore new things. A large share of the respondents also stated that they listened to podcasts as a hobby and out of interest, and to learn practical knowledge and skills.
Main reasons for listening to podcasts among Chinese listeners as of March 2020
among respondents who have listened to podcasts at least once in the past half year were eligible to participate in this survey
Method of interview
Online survey
Supplementary notes
"Chinese podcast" was defined as a podcast in Chinese.
The question was phrased by the source as follows: "What are the major reasons for you to listen to podcasts? (Multiple choices)"
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PodFest China. (May 12, 2020). Main reasons for listening to podcasts among Chinese listeners as of March 2020 [Graph]. In Statista. Retrieved September 20, 2024, from https://www.statista.com/statistics/1192774/china-reasons-for-listening-to-podcasts/
PodFest China. "Main reasons for listening to podcasts among Chinese listeners as of March 2020." Chart. May 12, 2020. Statista. Accessed September 20, 2024. https://www.statista.com/statistics/1192774/china-reasons-for-listening-to-podcasts/
PodFest China. (2020). Main reasons for listening to podcasts among Chinese listeners as of March 2020. Statista. Statista Inc.. Accessed: September 20, 2024. https://www.statista.com/statistics/1192774/china-reasons-for-listening-to-podcasts/
PodFest China. "Main Reasons for Listening to Podcasts among Chinese Listeners as of March 2020." Statista, Statista Inc., 12 May 2020, https://www.statista.com/statistics/1192774/china-reasons-for-listening-to-podcasts/
PodFest China, Main reasons for listening to podcasts among Chinese listeners as of March 2020 Statista, https://www.statista.com/statistics/1192774/china-reasons-for-listening-to-podcasts/ (last visited September 20, 2024)
Main reasons for listening to podcasts among Chinese listeners as of March 2020 [Graph], PodFest China, May 12, 2020. [Online]. Available: https://www.statista.com/statistics/1192774/china-reasons-for-listening-to-podcasts/