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Main reasons for listening to podcasts China 2020

According to a survey on Chinese podcast listeners conducted in March 2020, 88.5 percent of the respondents said that the main reason they listened to podcasts was to learn and explore new things. A large share of the respondents also stated that they listened to podcasts as a hobby and out of interest, and to learn practical knowledge and skills.

Main reasons for listening to podcasts among Chinese listeners as of March 2020

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Source

Release date

May 2020

Region

China

Survey time period

March 2020

Number of respondents

977 respondents

Special properties

among respondents who have listened to podcasts at least once in the past half year were eligible to participate in this survey

Method of interview

Online survey

Supplementary notes

"Chinese podcast" was defined as a podcast in Chinese.
The question was phrased by the source as follows: "What are the major reasons for you to listen to podcasts? (Multiple choices)"

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Statistics on "Podcasts in the United Kingdom (UK)"

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