According to a survey on Chinese podcast listeners conducted in March 2020, 88.5 percent of the respondents said that the main reason they listened to podcasts was to learn and explore new things. A large share of the respondents also stated that they listened to podcasts as a hobby and out of interest, and to learn practical knowledge and skills.
Main reasons for listening to podcasts among Chinese listeners as of March 2020
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PodFest China. (May 12, 2020). Main reasons for listening to podcasts among Chinese listeners as of March 2020 [Graph]. In Statista. Retrieved April 13, 2021, from https://www.statista.com/statistics/1192774/china-reasons-for-listening-to-podcasts/
PodFest China. "Main reasons for listening to podcasts among Chinese listeners as of March 2020." Chart. May 12, 2020. Statista. Accessed April 13, 2021. https://www.statista.com/statistics/1192774/china-reasons-for-listening-to-podcasts/
PodFest China. (2020). Main reasons for listening to podcasts among Chinese listeners as of March 2020. Statista. Statista Inc.. Accessed: April 13, 2021. https://www.statista.com/statistics/1192774/china-reasons-for-listening-to-podcasts/
PodFest China. "Main Reasons for Listening to Podcasts among Chinese Listeners as of March 2020." Statista, Statista Inc., 12 May 2020, https://www.statista.com/statistics/1192774/china-reasons-for-listening-to-podcasts/
PodFest China, Main reasons for listening to podcasts among Chinese listeners as of March 2020 Statista, https://www.statista.com/statistics/1192774/china-reasons-for-listening-to-podcasts/ (last visited April 13, 2021)